Everlane's "Choose Your Price" Sale
Decisions, decisions! You’ll be tasked with making plenty of those, thanks to Everlane’s new, inventive “Pay What You Want” sale, ending tomorrow, Dec. 31. So, how exactly does it work? Just like the sales of every other major It-girl retailer, the online-only shopping destination is significantly discounting everything from neutral-toned slip-on sneakers to wool trench coats and loose-fitting, breezy silk shirts. And while the markdowns are standalone noteworthy, this transparent sales strategy is allowing you, the customer, to choose how much you’d like to pay per item from a selection of three reduced price points, free of any catch.
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