Regal Cinemas, National CineMedia Sign New Longterm Deal
National CineMedia has signed a new longterm deal with Regal Cinemas, one of its founding partners, in the latest sign both companies are moving towards restructuring their struggling businesses in a recovering exhibition sector.
Terms of the new 10-year exhibitor service agreement were not disclosed, but the deal will see NCM continue to exclusively offer on-screen advertisements at Regal Cinemas’ over 6,000 screens and 450 theaters, while also running its Noovie show with national, regional and local advertisers.
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